This is part 2 of our Art 101 series which examines the fundamentals of art. Check out part 1 here.
These fundamental building blocks allow us to create, critique, and converse about art from a universal frame of reference. From the elements and principles of design to composition and shape psychology, this presentation was once shared between the Studio and Art Consulting teams to unify and detail the creative process used to make art for our clients. We hope you enjoy this educational refresher and join us again soon for more!
PRINCIPLES OF DESIGN = HOW COMPONENTS OF AN IMAGE ARE USED
Repetition is a regular arrangement of shapes or motifs; can include some or no variation.
Contrast is the juxtaposition of opposing elements; rough and smooth, light and dark, etc.
Emphasis is used to establish a focal point via placement, color, sudden change, etc.
Balance is the impression of equal weight or importance; can by symmetrical or asymmetrical.
SCALE (hierarchy, proportion)
Scale is the relationship between objects or between parts of a whole.
Harmony is the impression of a coherent whole or visual satisfaction via related color families, similar objects, etc.
Rhythm is the way elements are organized to move and direct the eye; can be random, regular, alternating, progressive, and flowing.