Our teams regularly engage in workshops, technique demonstrations, studio and art fair visits, and other continuing education outlets to grow our expertise. Some are department specific while others bridge the collaborative gap between teams.
A great place to start? Where else but with the basics. These fundamental building blocks allow us to create, critique, and converse about art from a universal frame of reference. From the elements and principles of design to composition and shape psychology, this presentation was once shared between the Studio and Art Consulting teams to unify and detail the creative process used to make art for our clients. We hope you enjoy this educational refresher and join us again soon for more!
ELEMENTS OF DESIGN = COMPONENTS OF AN IMAGE
Line is how an area is connected to another and given focus; can be horizontal, vertical, diagonal, curved, etc.
Shape is an area contained by an outline; can be geometric or organic.
Form is the way a shape on a flat surface occupies space created by light, shadow, negative space, etc.
Color is used to establish mood and to drive concept; cool colors recede, warm colors advance.
Texture is the imagined feel or appearance of a subject; gives 2D image a tactile quality.
Space is the area around, within, or between shapes; relates to perspective.
Value is the darkness or lightness of a color, often expressed through a gradient.